Complete guide
Answers, tradeoffs and next steps
Use the sections below to evaluate fit, not to predict approval.
Lead generator and lender are not interchangeable
CFPB tells consumers to ask whether an online payday site is an actual lender or a lead generator, because lead generators collect information and send it to a network of possible lenders. Payday Hex must surface this role before the click. CFPB_ONLINE
Compensation cannot secretly determine the editorial order
CFPB has warned that digital comparison tools and lead generators can create abusive steering risk when financial benefits distort the shopping experience. CFPB_STEER

