Complete guide
Answers, tradeoffs and next steps
Use the sections below to evaluate fit, not to predict approval.
A direct lender must be the actual creditor, not simply the first website in the journey
CFPB tells consumers that many online payday websites are not actual lenders and may collect information for networks of possible lenders. CFPB_ONLINE CFPB_LICENSE
| Evidence field | Direct-lender standard | Exclude if |
|---|---|---|
| Legal entity | Resolved and matches agreement | Brand/entity unresolved |
| Creditor/funder | Named in final loan agreement | Another creditor actually makes loan |
| State authorization | Official record where required | No verifiable state authority |
| Product availability | Current payday product in user state | Product unavailable/old |
| Terms | Current cost/amount/repayment evidence | Only marketing claims available |
| Funding | Specific evidence/caveat | Unsupported instant/same-day claim |

